India smartphone market declines 20% in Q1 2023, OPPO at 2nd place, Xiaomi at 4th.

India smartphone market unexpectedly declined in the first quarter of 2023. According to a report shared by Canalys, the Indian smartphone market experienced a full 20% decline in Q1 2023 compared to Q4 2022. Samsung, which has been the leader in India since last year, continues to maintain its leadership. We have here is an overview of the report from Canalys.

India smartphone market in Q1 2023

Canalys states that one of the primary methods for achieving high sales in India is made through the offline sales. Samsung is able to maintain its leading position in the market due to its strong performance in both offline sales and after sales support. In contrast, Apple, which is striving to become a major player in the Indian smartphone market, struggles with offline sales as they sell Apple products as online mostly.

Samsung is a popular company not only because of its after sales support, but also because it offers one of the most stable user interface with monthly security patches and long time software support. Samsung is an appealing brand for customers in India because of the variety of options offered in the Galaxy A series and the fact that 5G connectivity is available in nearly all of Samsung’s latest phones. Canalys has provided following data regarding the India smartphone market.

Indian smartphone shipments and annual growth
Canalys Smartphone Market Pulse: Q1 2023

Vendor

Q1 2023 shipments (million)

Q1 2023
market
share

Q1 2022
shipments (million)

Q1 2022
market
share

Annual
growth

Samsung

6.3

21%

7.1

19%

-11%

OPPO

5.5

18%

4.6

12%

18%

vivo

5.4

18%

5.7

15%

-4%

Xiaomi

5.0

16%

8.0

21%

-38%

realme

2.9

9%

6.0

16%

-52%

Others

5.5

18%

6.8

18%

-19%

Total

30.6

100%

38.2

100%

-20%

Samsung ranks first and OPPO ranks second, showing OPPO is in growth compared to other brands. Let us remind you that OnePlus is also added to OPPO’s sales and Xiaomi’s sales are calculated together with POCO and Redmi. Realme had the greatest annual decline, followed by Xiaomi. Xiaomi, which was previously in second place, has fallen to fourth place for several reasons.

What do you think about the current state of India smartphone market? Please comment down below!

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